The full line-up is now out for The Great Escape's Focus On Data & Discovery, the digital strand looking at the ways the digital music sector is developing new discovery tools, and at how the wider music industry should be capitalising on all the data now available to it.

The focus on discovery will come first, led by CMU's Sam Taylor. He will ask Omnifone's Alex Vlassopulos, Songdrop's Brittney Bean, Beggars' Ruth Barlow and The 405?s Will Cook if and why discovery is important, to the digital sector, but also to the music media and the music industry at large.

Deezer's James Foley, This Is My Jam's Matt Ogle, Rdio's Stefan Baumschlager and Xfm and The Music Machine founder Sammy Jacob will then consider how discovery services can be best achieved, while Vevo's Nic Jones will discuss how his platform uses data to drive discovery with the Sunday Times' Serena Kutchinsky.

In the afternoon, sessions will explore all the data now available to the music business, and how it can be used to inform commercial, creative and business development decisions. Vevo's Eric Mackay will question AEI Media's Craig Haynes, Juice 107.2?s Daniel Nathan, Sony Music's Fred Bolza and Shazam's Jon Davies on the topic.

Meanwhile Songkick co-founder Ian Hogarth will discuss his company's Detour venture. A number of Pechu Kucha case study presentations will round off the day at The Old Courtroom, before the Digital Pitch Party kicks off as Mesmerist, showcasing some great new digital start ups.