George Watsky, who turned a video where he raps remarkably fast from the comfort of his own bedroom into more than 400,000 subscribers and a starring web series role, has joined DeStorm on the list of YouTube rappers who have released an album in 2013. He dropped Cardboard Castles this week, his second full length recording to a hot reception at #10 on the Itunes Albums Charts.

The album features Watsky's trademark vocal attack, with his mile-a-minute pace and extremely verbose lyricism as present as ever. Cardboard Castles has two other elements working in its favor. The entire CD case can fold into a cardboard house, thus giving people an actual reason to own a physical copy. Secondly, it's Phil DeFranco approved, which could lead to increased sales. Let's call it the sxephil bump.

Sure enough, initial sales have been strong, with the album debuting in between Pink‘s The Truth About Love and Eric Clapton‘s Old Sock. In addition, the 607 (and counting) Itunes reviews for Cardboard Castles average out to five stars out of five, which, in case you're keeping track at home, is about as close to perfect as a reception can be.

Cardboard Castles is the follow up to Watsky's self-titled debut LP, which he released back in 2009. The new album is a long time coming, and it doesn't disappoint. If you don't mind missing out on the chance to turn the CD case into a toy, you could do worse than adding to Cardboard Castles‘ Itunes figures. As Mr. DeFranco so eloquently put it, listening to Watsky will allow you to "make today your bitch."